Patrick Torrent Quell

Patrick started his professional career in the financial sector (La Caixa and Bankpime) before focusing his activity in the tourist sector. From 1990 to 2001 he was responsible for Organization of the RACC (Catalunya’s Royal Automobile Club) where he led the creation of the travel area, wholesale and receptive travel agency activity. From 2001 to December 2004, he was the Manager from ADD Corporate Trips (Pharmaceutical Group Lácer), company specialized in the organization of incentive trips, conventions, congresses and events.

From 2005 to 2009 he was the General Deputy Director of the Consortium Turisme de Catalunya and Deputy Director of the Catalan Tourist Board form 2010, when it was created to 2013. Currently he is the Executive Director of the Catalan Tourist Board.

He has participated actively in the creation of the new Catalan Tourist Board and stimulated the definition of two Strategic Plans of Tourism in Catalonia (2005-2010 and 2013-2016). He has also coordinated the first Tourist Marketing Plan of Catalonia (2013-2016).

He was appointed Secretary of the UOC (Open University of Catalonia) Foundation in 2010 and Patron from 2009 to 2011.

He has been speaker and organizer of several symposiums, seminars, workshops and forums focused on tourism and its marketing. He is fluent, besides Spanish and Catalan, in English and French both spoken and written