Mark O’Connell

Director, W2 Consulting

Mark is a Founding Director of W” Consulting specialising in strategic evaluation projects, marketing planning, brand activation and project implementation in the areas of sport and tourism. Mark is a past winner of the National Marketing Award from the Chartered Institute of Marketing for Marketing Innovation.

Mark has over 20 years’ experience in conducting research, socio economic impact analysis, strategic planning, and independent reviews. He has worked with leading tourism and sport brands and organisations across Ireland and the UK that conducting independent strategic reviews, economic impact evaluations, and independent business case research.